1) years of behavioral research on why consumers trade up to premium offerings
2) extensive, post-recession case study research on how successful early stage brands pulled it off
15+ years of consulting experience helping brands grow and thrive
I've advised on growth strategy at every point in the food and beverage product life cycle, from early stage to mature, legacy brands.
I know how the entire strategic playbook must alter as the business grows from a hot product into a powerful brand.
It's time to level the playing field.
I'm here to democratize access to growth strategy consulting services traditionally only available to the Big Guys.
In today's early stage food and beverage marketplace, consumer-centric growth strategy is the best tool to overcome the sales and supply chain advantages of larger competitors.
If you want to enhance your competitive odds of survival and above average growth, I want to work with you.
2017 Presentation by James Richardson at Nosh Live in NYC
Check out the results of a very large study of 1600 early stage food and beverage brands...and how category focus enabled above average growth and operational efficiency for a smart few.
FoodNavigatorUSA, Jan. 16, 2019
FoodNavigatorUSA, Nov. 8, 2018
FoodNavigatorUSA, July 31, 2018
Foodnavigator USA, May 18, 2018
FoodNavigatorUSA, March 27, 2018
NOSH, March 1, 2018