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Think Smarter About Growth.

Barriers to launching premium brands have come down. And competition has risen accordingly. The fundamental problem that under-capitalized CPG entrepreneurs face is: How do you grow fast, sustain that growth and outsmart the competition on the way to meaningful scale?

Buy the Book.

In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. 


Coming in Q4 2019. Sign-up to be notified of publication:

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Key Insights

What Do I Do?
√ I help founders create strategic plans for accelerated growth.
√ I advise founders on implementing, measuring and revising those plans
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Clients and Testimonials

Mark and James Aleks, Zaca 

Tonya Donati, Mother Kombucha

Startup Confidential

A zero B.S. look into the realities of running a food/beverage startup in today’s market. A truly independent voice in an industry chock full of vested interests.

PGS Monthly

If you’re a CPG founder, please sign up for my monthly white-paper series. Each issue explores critical strategic topics of practical relevance to your business right now. 300 Founders and counting. Founders only please. Sign-ups are screened.


Download our sample PDF: The Power of Focus

In The Press

Velocity Not Doors are the Master KPI

FoodnavigatorUSA, the Future of Food Series, 2019

Founder-Crafted Strategic Plans

FoodNavigatorUSA, Jan. 16, 2019